Looking to bring more guests to your hotel, increase occupancy rates in your apartment complex or attract more traffic to your medical or business centre? How about the resale value of homes in a residential community? Many commercial businesses are so overly concerned with online marketing they forget the value of a property’s appearance and the draw it can have on potential guests, tenants, patients and shoppers. Sure, an online ad might get someone to your front door, but if your exterior isn’t properly managed they may never actually come in.
In fact, a study by Clemson University showed that commercial landscaping provides more than a 100% return on investment for property owners. How is that possible? Here are 3 ways you can use your property to attract more business, save money and increase your bottom line.
Save Energy with Strategically Placed Trees and Plants
Did you know that when you strategically position trees and other plants you can help keep your building cool?
Evapotranspiration is a term to describe the natural air-conditioning effect plants have. Through this process plants move and release water vapour which helps to counteract the heat attracted to your building’s roofs and windows. In fact, if you plant the right trees in the right location the shade you generate can reduce the heat in your building by 40-80 per cent.
Upsell Your Property with a Functional Landscape
If you have a hotel, apartment complex, residential community or school campus then you should be thinking about how you can upsell your landscaping features. With landscaping structures like pergolas you offer residents and guests shelter and shade that allow them to enjoy the outdoor area on a hot, sunny day.
With properly landscaped gardens, pathways, entertaining and cooking areas you can effectively increase the useable square footage of your property, allowing you to justifiably charge more for use of your space.
Increase Property Value
There’s no debating the fact curb appeal plays a huge role in the value of your property. Although it’s difficult to put an exact dollar amount on how much of an increase to expect, The Washington Post suggests the increase in property value could be between 5 – 20 per cent. More significantly, however, is the return on investment property owners see from the money spent on landscaping. The Washington Post estimates a return on investment between 100 – 1,000 per cent.
How is it possible to see such a high return on investment from landscaping? Commercial landscaping is a smart investment that allows businesses to:
- Create a positive first impression and a welcoming atmosphere
- Enhance curb appeal to generate more traffic and attract potential customers
- Protect the existing sub-structure of the building or facility
- Increase occupancy rates and rental revenues
- Reduce vacancies and turn-over and relieve the pressures of finding new tenants
- Reduce energy and seasonal maintenance costs
- Ask more for your property when the time comes to sell
For business and property owners looking to increase their bottom line the answer is simple. Commercial landscaping offers a 100 per cent (or more) return on investment, which means you have nothing to lose and everything to gain. Start making more money today. Call Garden Grove Landscaping to learn more.
Written by Paul Lammers
Paul Lammers is the vice-president of operations with Garden Grove Landscaping. Garden Grove provides Commercial Landscape Management Services across the Golden Horseshoe, GTA and Southwestern Ontario. Paul may be contacted at firstname.lastname@example.org or 1-866-996-1099.